If you ever check out the Birthright Earth facebook fanpage, you might have seen a post around the holidays that said something like this:

#Avatar is a metaphor for Amazonian deforestation….should #BirthrightEarth provide trips to Pandora next summer? James Cameron might be interested. We’ll, leave it to James Cameron to make good on an interest we made up. On Sunday, the New York Times ran a story by Alexei Barrionuevo titled: From ‘Avatar’ to Amazon – James Cameron’s Crusade’. So is Birthright Earth a prophetical organization? No, definitely not. But the article highlights Cameron’s journey to the deep rainforest in Volta Grande Do Xingu, Brazil where he has been inspired to act. A longtime advocate of domestic environmental responsibility, Cameron credits his recent stay with the Brazilian Arara Tribe for transforming him into an emotionally-charged spokesperson for environmental conservation throughout the world.

Addressing the tribe during his visit, Cameron explained, “The snake kills by squeezing very slowly. This is how the civilized world slowly, slowly pushes into the forest and takes away the world that used to be.” Of course, Cameron’s groundbreaking film Avatar, which netted close to $2.75 billion in ticket sales, portrays in 3-D, Sci Fi on the big screen what is actually happening in real-time 3-D in the Amazon and many other fragile ecosystems. They are slashed, burned, and depleted with little regard for what used to live and grow there. Cameron is well aware of this but, given the sincere impetus for action that he credits his trip for giving him, it sounds like even Hollywood’s finest needed to see it before he could save it. Hey that’s our slogan! Once again, He needed to See It before he could Save It.

Mr. Cameron if you’re listening, we’re preaching the same message, the same goal, the same need for a comprehensive change. Birthright Earth wants you Mr. Cameron and Mr. Barrionuevo and anyone else willing to speak out for the cause we created our organization around.
You have to see it before you can save it, James Cameron knows, now its your turn….

- Tim